Book Title: The Marketing Map
Subtitle: Navigating the Principles of Marketing for Tourism, Hospitality, and Services
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Book Description: Print-Ready PDF (98 MB)
Contents
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License
The Marketing Map Copyright © 2025 by Lian Dumouchel, Thompson Rivers University Open Press is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Subject
Hospitality, sports, leisure and tourism industries
Metadata
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The Marketing Map Copyright © 2025 by Lian Dumouchel, Thompson Rivers University Open Press is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Except where otherwise noted, The Marketing Map is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International license.
Cover art created using Canva, incorporating elements under Canva’s Free and Pro Media Licenses. Design by Lian Dumouchel. For licensing information, see Canva’s Content License Agreement.