Book Title: The Marketing Map

Subtitle: Navigating the Principles of Marketing for Tourism, Hospitality, and Services

Author: Lian (Evangelia) Dumouchel

Cover image for The Marketing Map
License:
Creative Commons Attribution NonCommercial ShareAlike

Contents

Book Information

Author

Lian (Evangelia) Dumouchel

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

The Marketing Map Copyright © 2024 by Lian Dumouchel, Thompson Rivers University Open Press is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Subject

Hospitality, sports, leisure and tourism industries

Metadata

Title
The Marketing Map
Author
Lian (Evangelia) Dumouchel
License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

The Marketing Map Copyright © 2024 by Lian Dumouchel, Thompson Rivers University Open Press is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Except where otherwise noted, The Marketing Map is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International license.

Primary Subject
Hospitality, sports, leisure and tourism industries
Additional Subject(s)
Sales and marketing management
Institution
Thompson Rivers University
Publisher
TRU Open Press
Publication Date
September 1, 2024