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Contents

Introduction to the Book
1. Welcome to The Marketing Map: Navigating the Principles Marketing for Tourism, Hospitality, and Services!
Dedication
Acknowledgements
Accessibility
OER Adoption Form
I. Charting the Course: Marketing Foundations
II. Understanding the Terrain: Markets and Purchasing Behaviour
III. Mapping the Market: Segmentation, Targeting, and Positioning
IV. Navigating with Data: Marketing Information Systems for Decision-Making
V. Crafting the Offer: Products
VI. Setting the Price
VII. Navigating Channels: Distribution and Place
VIII. Communicating the Journey: Promotion and Integrated Marketing Communication (IMC)
IX. Exploring Uncharted Territories: Marketing in a Global, Diverse, and Evolving Environment
X. Future Horizons: Strategic Planning in Marketing
Glossary
TRU Open Press - Open Textbook Adoption Form
Version History
TRU Open Education Resource Error Form

The Marketing Map

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The Marketing Map Copyright © 2024 by Lian Dumouchel, Thompson Rivers University Open Press is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.