Accessibility
The web version of The Marketing Map: Navigating the Principles of Marketing for Tourism, Hospitality, and Services has been designed to meet Web Content Accessibility Guidelines 2.0, level AA. In addition, it follows all guidelines in Appendix A: Checklist for Accessibility of the Accessibility Toolkit – 2nd Edition.
Includes:
• Easy Navigation: This resource has a linked table of contents and uses headings in each chapter to make navigation easy.
• Accessible Videos: All videos in this resource have captions.
• Accessible Images: All images in this resource that convey information have alternative text. Images that are decorative have empty alternative text.
• Accessible Links: All links use descriptive link text.
| Element | Requirements | Pass |
|---|---|---|
| Headings | Content is organized under headings and subheadings that are used sequentially. | Yes |
| Images | Images that convey information include alternative text descriptions. These descriptions are provided in the alt text field, in the surrounding text, or linked to as a long description. | Yes |
| Images | Images and text do not rely on colour to convey information. | Yes |
| Images | Images that are purely decorative or are already described in the surrounding text contain empty alternative text descriptions. (Descriptive text is unnecessary if the image doesn’t convey contextual content information.) | Yes |
| Tables | Tables include row and/or column headers with the correct scope assigned. | Yes |
| Tables | Tables include a title or caption. | Yes |
| Tables | Tables do not have merged or split cells. | Yes |
| Tables | Tables have adequate cell padding. | Yes |
| Links | The link text describes the destination of the link. | Yes |
| Links | Links do not open new windows or tabs. If they do, a textual reference is included in the link text. | Yes |
| Links | Links to files include the file type in the link text. | Yes |
| Video | All videos include high-quality (i.e., not machine generated) captions of all speech content and relevant non-speech content. | Yes |
| Video | All videos with contextual visuals (graphs, charts, etc.) are described audibly in the video. | Yes |
| H5P | All H5P activities have been tested for accessibility by the H5P team and have passed their testing. | Yes |
| H5P | All H5P activities that include images, videos, and/or audio content meet the accessibility requirements for those media types. | Yes |
| Font | Font size is 12 point or higher for body text. | Yes |
| Font | Font size is 9 point for footnotes or endnotes. | Yes |
| Font | Font size can be zoomed to 200% in the webbook or eBook formats. | Yes |
Known Accessibility Issues and Areas for Improvement
Videos that do not have edited closed captioning:
- “Plog’s Model of Allocentricity and Psychocentricity Made Simple” by Dr. Hayley Stainton
- “Designing a Purposeful Personal Brand From Zero to Infinity | Tai Tran | Tedxberkeley” by TEDxTalks
- “The Progression of Economic Value” by Strategic Horizons LLP
- “15 Things You Didn’t Know About the Ritz Carlton” by Alux.com
- “I Ate the World’s Most Expensive Taco” by Nick DiGiovanni
- “Price Discrimination – Good or Bad?” by StreamLearn
- “Module 1: What Is Supply Chain Management? (Asu-Wpc-Scm) – Asu’s W. P. Carey School” by W. P. Carey School of Business
- “21st Century Ad Campaigns: The Top 15” by AdAge
- “Make Health Last – Canadian Heart & Stroke Foundation” by MullenLowe Global
- “Tim Hortons True Stories: Proud Fathers” by Tim Hortons
- “How Richard Branson Built His Multibillion Dollar Fortune | Forbes” by Forbes
- “Take Your Maple Leave in Canada” by CANADA Explore | Explorez
- “Trading Forward” by World Trade Organization
- “The Myth of Globalisation | Peter Alfandary | Tedxaix” by TEDx Talks
- “Japan’s Population Is Getting Old, Faster” by South China Morning Post
- “G Adventures Founder Bruce Poon Tip at Skift Global Forum 2022” by Skift
- “3 Things That Make a Meaningful Vision | Simon Sinek” by Simon Sinek
- “Moneyball | Peter Brand’s First Day” by NOW PLAYING
Adapted from the Accessibility Toolkit – 2nd Edition by BCcampus, licensed under CC-BY.
Other Formats Available
- In addition to the web version, this book is available as a digital or printable PDF.
