Navigating Channels: Distribution and Place
Learning Outcomes
In this chapter, we explore the essential concepts of supply chains and distribution channels, illustrating how different intermediaries, strategies, and technologies connect producers with consumers in sectors such as tourism and hospitality. We identify key challenges and learn how to design and manage effective distribution networks that enhance customer experiences, improve operational efficiency, and ultimately drive business growth.
As we navigate through the complexities of tourism supply chains and the evolving landscape of distribution channels, you will gain insights into how organizations adapt to changing consumer behaviours, leverage technological advancements, and build competitive advantages.
By the end of this chapter, you should be able to:
- Understand the key concepts of supply chains and distribution channels.
- Differentiate between supply chains and distribution channels.
- Identify distinct types of distribution channels and intermediaries.
- Discuss the factors that influence channel selection and distribution strategies.
- Recognize the unique characteristics and challenges of tourism supply chains and distribution channels.
Opening Thoughts
The Airbnb Revolution
When Joe and Maria planned their dream vacation to Vancouver in 1994, they had two main options: book directly with a hotel or go through a travel agent. Fast forward to 2024, and the landscape has dramatically changed. Today, they can instantly compare hundreds of accommodation options, from luxury hotels to unique local experiences, all from their smartphone. This transformation was not just about technology — it fundamentally changed how tourism products reach consumers.
Airbnb exemplifies this shift. The platform has revolutionized tourism distribution by:
- Enabling direct connections between property owners and travelers
- Bypassing traditional intermediaries
- Creating new revenue streams for local communities
- Challenging established online travel agencies
This evolution in distribution channels has reshaped not just how we book travel, but how all tourism sectors operate. As we explore this chapter, we will discover how businesses navigate these complex networks of distribution channels to reach their customers effectively and profitably.
Chapter Topics
- Supply Chains and Distribution Channels
- Supply Chains and Distribution Channels in Tourism and Hospitality
Media Attributions
- Figure 1: “Person Holding White Iphone 5 C” by cottonbro studio (2020), via Pexels, is used under the Pexels license.
